Research carried out by the Centre for Market and Public Organisation at Bristol University showed that nearly 80% of adults were failing to meet government targets for physical activity.
A study by University College London researchers found that only 38% of girls were achieving the recommended hour of physical activity each day.
A 12-year study of more than 300,000 people by the University of Cambridge suggested that a lack of exercise could be killing twice as many people as obesity in Europe.
18 months after the London Olympics, the number of people playing sport once a week had increased by only 200,000.
In England, the prevalence of obesity among adults rose from 14.9% to 24.9% between 1993 and 2013.
But hang on. In England, 75% of women said they wanted to be more active.
Hold the flipping phone. Is that a beacon of light I see upon the very bleak horizon?
Yes, some of these statistics make bleak reading, but it’s the last one that gives me hope. If 75% of women want to be more active, then something needs to be done to inspire them into action. The This Girl Can campaign has kickstarted something brilliant, but it will take time to see how successful it has been. The Olympics tagline was “Inspire a Generation”, but what I want to know is – why just the one?
The reason I’m writing this post is because I was inspired today. I took the last session of my Women’s Beginners’ Running Group this evening, getting five women of all different ages to run 5km around a very hot and very busy Parker’s Piece. And they all did it, pushing themselves harder than I thought they could in the conditions, and all coming in between 30 and 36 minutes, sprint finishing with serious strength and guts. I was so unbelievably proud of them, and I felt inspired by their commitment to trying something different and difficult, especially given the comedy geniuses who liked to shout tips at us, run with us, or copy our warm up. Seriously dudes, we get one of you every week. Come back when you have something unique.
And so it got me thinking. It’s down to us to inspire each other. To inspire our friends, mother, siblings, daughters. I’m inspired by the women around me every day. By my Zumba instructor and friend Lucy who with her endless energy encourages dozens of women in and around Ely to dance their backsides off and not care what they look like doing it. By my incredibly talented friend Eloise who has worked so hard and dedicated so much of her life to her dancing which has led to her starring in the McQueen show. By my friend Sam who after just a couple of years of running ran the London Marathon for the Motor Neurone Disease Association in memory of her dad. By my boss Karen who pushes her mental strength to its limits by running 24 hour endurance races. By my sister.
And it’s not just the people I know. It’s people like Jessica Ennis, Jo Pavey, Paula Radcliffe, Nicola Adams, Kelly Holmes, Victoria Pendleton, Tanni Grey-Thompson, Denise Lewis, Amy Hughes, Katie McDonnell, Lucy Gossage, Chrissie Wellington, Kacy Catanzaro, the two crews who rowed on the Tideway (and therefore on an equal footing as men) in the Boat Race for the first time and people like 92-year old Harriette Thompson. And I’m barely scratching the surface here. These are just the people I’ve thought of off the top of my head.
But we need more. We need more women’s sport on TV. We need more campaigns like #WSW2015 and This Girl Can. We need to stop belittling ourselves and letting women be physical cliches. In short, we need less of this:
And more of this:
We need to be inspired into action and given the opportunity to try new things. And I genuinely believe that there is a sport out there for everyone. Women should be giving things a go and be encouraged to do so. How sad would it be if someone never found that sporting passion, whether it be netball, sprinting, ultimate frisbee or fencing?
I feel a bit like I’m brain dumping here and pointing out the flipping obvious. But next time you go to your bootcamp class, or see an advert for archery sessions, or decide to sign up for your first 5k like my running group girls, why not pick up the phone and tell your friend/mother/daughter/sister about it? You might end up turning a flicker of interest into an all-consuming flame and then they may go on to do the same thing, a ripple effect of igniting passions. And wouldn’t that be a wonderful thing?